Fabric

Company Overview

Snapshot

Founded in January 2015 by Ori Avraham and Shay Cohen, Fabric operates with 201–500 employees. The company has raised $336 million across 4 funding rounds from 14 investors. In September 2025, Fabric launched Orchestra, an AI-native platform designed to democratize automated fulfillment and reduce costs.

Business overview

Fabric is a logistics platform that enables on-demand eCommerce for retailers by building multi-tenant and private networks of automated micro-fulfillment centers. These centers strategically position automation close to end customers, supporting profitable and sustainable operations. The company's proprietary solution offers cloud-like elasticity, allowing retailers to customize their fulfillment infrastructure based on inventory levels, desired reach, and operational requirements, with the flexibility to scale as needs evolve. Fabric's technology, which has been commercially deployed since 2018, serves the logistics and transportation management sectors within the broader Automotive & Mobility Technologies and Industrial Technologies industries.

Strategic signal

In September 2025, Fabric launched Orchestra, an AI-native platform aimed at democratizing automated fulfillment and cutting costs. This development signals a strategic move towards leveraging artificial intelligence to enhance efficiency and accessibility in logistics, potentially reshaping how retailers manage their supply chains and offering a competitive edge in the on-demand e-commerce market.

Company Intelligence Q&A

What is Fabric's latest product launch?

In September 2025, Fabric launched Orchestra, an AI-native platform designed to democratize automated fulfillment and reduce operational costs for retailers.

What significant partnership did Fabric announce in October 2024?

In October 2024, Fabric partnered with Save A Lot and Uber to provide automated, low-priced delivery of everyday grocery essentials in New York City.

When did Fabric appoint a new co-CEO?

In March 2024, Fabric appointed Curt Avallone as co-CEO to accelerate the company's global growth initiatives.

Did Fabric undergo any workforce restructuring in 2024?

In April 2024, Fabric implemented a workforce reduction, laying off 15% of its employees, marking a second round of layoffs for the company.

When did Fabric become a unicorn company?

In October 2021, Fabric joined the unicorn club following its Series C funding round.