Comprendi
Contextual Advertising Automation
Company Overview
Snapshot
Founded in August 2013 by Itai Ben Zaken, Kfir Bar, and Amit Seker, Comprendi operated with 1–10 employees. The company raised $250,000 across one funding round. In March 2016, Comprendi's social marketing technology was noted for making player acquisition cheaper for Zynga and Kabam.
Business overview
Comprendi provides a solution for advertisers to leverage textual big data for creating effective, hyper-targeted campaigns across new media platforms like Twitter, Facebook, and OTT messaging. Utilizing proprietary natural language processing and deep-learning algorithms, Comprendi's technology analyzes vast amounts of data to identify hyper-segments of relevant users, aiming to improve ROI and reach for large-scale mobile app, direct response, and brand advertisers. The company operates in the Business Software sector, specifically within Sales & Marketing Solutions and Advertising Platforms, offering a self-service dashboard for end-to-end campaign management.
Strategic signal
In June 2017, AccuWeather partnered with Comprendi to integrate targeted contextual advertising into social media for its users. This collaboration highlighted Comprendi's capability to deliver precise advertising solutions, validating its technology's potential for broader market adoption and demonstrating its value proposition to large media partners seeking to enhance user engagement through relevant ad delivery.
Log in to access full profile ›Company Intelligence Q&A
- What is Comprendi's primary business?
- Comprendi offers a solution that helps advertisers build effective, hyper-targeted campaigns on new media platforms by harnessing textual big data, utilizing natural language processing and deep-learning algorithms.
- When was Comprendi founded and by whom?
- Comprendi was founded in August 2013 by Itai Ben Zaken, Kfir Bar, and Amit Seker.
- What was a notable partnership for Comprendi?
- In June 2017, AccuWeather partnered with Comprendi to bring targeted contextual advertising to social media users.
- What was the total capital raised by Comprendi?
- Comprendi raised a total of $250,000 across one funding round.
- What was the status of Comprendi?
- Comprendi is currently Non Active, having ceased to operate in July 2018.