Comprendi

Company Overview

Snapshot

Founded in August 2013 by Itai Ben Zaken, Kfir Bar, and Amit Seker, Comprendi operated with 1–10 employees. The company secured $250,000 across one funding round from one investor. In March 2016, Comprendi's social marketing technology was noted for making player acquisition cheaper for companies like Zynga and Kabam.

Business overview

Comprendi provides a solution for advertisers to leverage textual big data, enabling the creation of hyper-targeted campaigns on new media platforms such as Twitter, Facebook, and OTT messaging. The company utilizes proprietary natural-language processing and deep-learning algorithms to enhance ROI and reach for large-scale mobile app, direct response, and brand advertisers. Its technology platform analyzes vast amounts of data to identify precise user segments, offering a self-service dashboard for end-to-end campaign management. Comprendi operates within the Business Software sector, specifically focusing on Advertising Platforms within Sales & Marketing Solutions.

Strategic signal

In March 2016, Comprendi's social marketing technology gained recognition for its effectiveness in reducing player acquisition costs for major gaming companies like Zynga and Kabam. This highlights the company's ability to deliver tangible value through its contextual advertising automation, demonstrating a strong market validation for its AI-driven approach to hyper-targeting and campaign optimization.

Company Intelligence Q&A

What is Comprendi's primary focus?

Comprendi focuses on contextual advertising automation, helping advertisers build effective, hyper-targeted campaigns on platforms like Twitter, Facebook, and OTT messaging using textual big data.

When was Comprendi founded and by whom?

Comprendi was founded in August 2013 by Itai Ben Zaken, Kfir Bar, and Amit Seker.

What core technologies does Comprendi utilize?

Comprendi utilizes proprietary natural-language processing and deep-learning algorithms to analyze data and identify hyper-segments of relevant users for targeted advertising.

What was a notable achievement for Comprendi in social marketing?

In March 2016, Comprendi's social marketing technology was recognized for making player acquisition cheaper for companies such as Zynga and Kabam.

What was the status of Comprendi as of July 2018?

Comprendi ceased to operate in July 2018, and its status is Non Active.