ConvertMedia

Company Overview

Snapshot

Founded in May 2007 by Yoav Naveh and Gil Shiff, ConvertMedia operated with 1-10 employees. The company was acquired by Taboola in July 2016.

Business overview

ConvertMedia provided a programmatic monetization platform designed to help publishers expand their video ad inventory and maximize revenue from each ad impression. Its proprietary platform delivered outstream and instream video ad units, focusing on high fill rates, brand safety, transparency, and viewability. The company served the media and entertainment sector, specifically publishing, and also targeted enterprise and professional services in marketing and sales, with an emphasis on advertising.

Strategic signal

In July 2016, ConvertMedia was acquired by Taboola. This acquisition represented a strategic move for Taboola to integrate ConvertMedia's video advertising technology, signaling a consolidation within the ad tech market and an increased focus on video monetization solutions for publishers.

Company Intelligence Q&A

What was a significant milestone for ConvertMedia in early 2016?

In January 2016, ConvertMedia announced the addition of over 100 premium publishers to its proprietary video SSP in 2015, doubling its revenue year-over-year and surpassing 1 billion served video impressions in a single month.

When did ConvertMedia secure its Seed funding round?

ConvertMedia secured a Seed funding round in March 2010, with participation from investor Fabrice Grinda.

When did ConvertMedia raise its A Round of funding?

ConvertMedia raised an A Round of funding in September 2010, with Spark Capital participating as an investor.

What was the outcome for ConvertMedia in July 2016?

In July 2016, ConvertMedia was acquired by Taboola. The company subsequently became inactive due to this acquisition.

Who were the co-founders of ConvertMedia?

ConvertMedia was co-founded by Yoav Naveh and Gil Shiff.