Company Overview
Snapshot
Founded in January 2009 by Gary Gurevich, Convertro operates with 51–200 employees. The company has secured funding across two rounds from four investors. A significant milestone for Convertro was its acquisition by AOL for $101 million in May 2014.
Business overview
Convertro provides an automated solution designed to help marketers understand the results of their advertising choices and act on those insights. Its core technology gathers granular information about the customer's path to conversion and optimizes marketing mix to maximize ROI. The platform integrates multi-touch attribution with a methodological approach based on statistical techniques, running on a big-data, machine-learning enhanced infrastructure. Convertro serves the marketing and advertising industries, operating within the business software sector, with a focus on data analysis and decision support.
Strategic signal
In May 2014, Convertro was acquired by AOL for $101 million. This acquisition signaled a strong market validation for Convertro's unified marketing activation platform and its advanced attribution technology, demonstrating the strategic value of sophisticated marketing analytics in the evolving digital advertising landscape. For investors, this event highlighted the potential for significant exits in the marketing technology space, particularly for solutions that offer clear ROI optimization and data-driven insights.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant corporate milestone for Convertro?
- In May 2014, Convertro was acquired by AOL for $101 million, marking a major exit for the company and its investors.
- When was Convertro founded and by whom?
- Convertro was founded in January 2009 by Gary Gurevich.
- How many employees does Convertro have?
- Convertro operates with 51–200 employees.
- Which investors participated in Convertro's January 2013 funding round?
- In January 2013, Convertro received funding from DAG Ventures and Bessemer Venture Partners.
- Which investors participated in Convertro's January 2009 funding round?
- In January 2009, Convertro received funding from Founder Collective and MHS Capital.