Convertro offers an automated solution designed to help marketers truly understand the results of their advertising choices and act on those insights as quickly as possible. The company has created a technology that not only gathers granular information about the customers path to conversion, but is also able to scientifically optimize marketing mix and automatically calculate how to shift spend to maximize ROI.

Convertros unified marketing activation platform includes all of the benefits of MMM on top of an award-winning, multi-touch attribution. This is done through additional automated data-source ingestion and a new methodological approach based on Nobel Prize-winning statistical approaches. These enhancements run on top of Convertros big-data, machine-learning enhanced infrastructure.