CouponRoller
Play for Coupons and Gift Cards
Company Overview
Snapshot
Founded in March 2014 by Shaun Waksman and Dana Meromsky, CouponRoller operates with 1–10 employees. The company has raised $100,000 across one funding round from one investor. In February 2015, CouponRoller secured seed funding from Samurai Incubate Israel.
Business overview
CouponRoller is an eCommerce marketplace focused on online couponing, utilizing a multiplatform system to help merchants attract new customers. The company's core technology involves a patent-pending Interactive Coupon that gamifies the shopping experience, allowing users to compete for high-value discounts. CouponRoller serves the online retail industry, operating within the Retail Platforms, Business Software, and Sales & Marketing Solutions sectors, with a particular focus on e-Commerce Tools and Web platforms for consumers and online retailers.
Strategic signal
In December 2014, news highlighted CouponRoller's innovative approach to online couponing through 'coupon games' designed to increase shopper engagement and drive more online purchases. This signals the company's early focus on gamification as a key strategy to differentiate in the competitive e-commerce landscape, aiming to enhance customer acquisition and retention for merchants.
Company Intelligence Q&A
- When was CouponRoller founded?
- CouponRoller was founded in March 2014 by Shaun Waksman and Dana Meromsky.
- What is CouponRoller's primary business model?
- CouponRoller operates with B2B2C, B2C, and B2B business models, connecting merchants with consumers through its gamified coupon platform.
- What is CouponRoller's core technology?
- CouponRoller utilizes a patent-pending Interactive Coupon system that gamifies the process of obtaining discounts, engaging shoppers and driving traffic to online stores.
- Which markets does CouponRoller primarily serve?
- CouponRoller primarily serves the United States market.
- What was a notable early development for CouponRoller?
- In December 2014, CouponRoller was featured in an article highlighting its innovative 'coupon games' designed to encourage shoppers to buy more online.