Cred

Company Overview

Snapshot

Founded in April 2017 by Ben Fried, Ilan Spector, and Geffen Tzur, Cred operates with 11–50 employees. The company has raised $620,000 across two funding rounds. In December 2019, Cred was featured in a JPost Tech spotlight on Israeli startups.

Business overview

Cred develops a personalized wealth management platform that leverages finance and behavioral science to provide individualized financial services at scale. Its core technology is an AI platform that uses granular client data to personalize services and actions for individual retail investors, generating client-specific, automated, real-time tickets. The platform serves financial institutions, enabling them to accelerate client and asset acquisition and effectively engage with clients, operating within the Fintech & Insurtech sector, specifically in Trading & Investing and Personal Finance Management.

Company Intelligence Q&A

What is Cred's primary business model?

Cred operates on a B2B2C and B2B business model, providing its personalized wealth management platform to financial institutions.

When was Cred founded and by whom?

Cred was founded in April 2017 by co-founders Ben Fried, Ilan Spector, and Geffen Tzur.

What is the status of Cred's operations?

Cred ceased to operate in October 2021.

What is the core technology behind Cred's platform?

Cred's platform is built on Artificial Intelligence, specifically utilizing Machine Learning and Natural Language Processing, to personalize wealth management services.

What markets does Cred target?

Cred targets financial institutions in geomarkets including the United States and Europe.