Cred

Company Overview

Snapshot

Founded in April 2017 by Ben Fried, Ilan Spector, and Geffen Tzur, Cred operated with 11–50 employees. The company raised $620,000 across two funding rounds. Cred ceased operations in October 2021.

Business overview

Cred is a Fintech & Insurtech company that combines finance and behavioral science to provide individualized wealth management solutions. Its core AI platform uses granular client data to personalize services and actions for individual retail investors, generating client-specific, automated, real-time tickets. The platform serves financial institutions, enabling them to accelerate client and asset acquisition and engage effectively with clients, with customizable automation levels for investment advisors or fully automated processes. Cred operates in the Trading & Investing and Personal Finance Management sectors, targeting financial services, institutions, and investment management markets.

Company Intelligence Q&A

What is Cred's primary business activity?

Cred develops a personalized wealth management platform that leverages AI and behavioral science to deliver individualized financial services to retail investors through financial institutions.

When was Cred founded?

Cred was founded in April 2017.

Who are the founders of Cred?

Cred was founded by Ben Fried, Ilan Spector, and Geffen Tzur.

What is the total funding raised by Cred?

Cred raised a total of $620,000 across two funding rounds, with the last funding round being $500,000.

What is the current operational status of Cred?

Cred ceased to operate in October 2021.