Crosswise

Company Overview

Snapshot

Founded in August 2013 by Steven Glanz and Ron Reiter, Crosswise operated with 1–10 employees. The company was acquired by Oracle in April 2016, marking a significant exit for the cross-device mapping platform.

Business overview

Crosswise provides authoritative cross-device mapping solutions, enabling ad tech vendors, consumer brands, and premium publishers to leverage cross-device advertising, content personalization, and analytics. The company's technology processes over one petabyte of user and device activity data, representing billions of unique devices. By applying advanced data science and proprietary machine-learning techniques, Crosswise constructs a probabilistic device map that matches multiple devices to individual users weekly. The company operates within the Business Software sector, focusing on Sales & Marketing Solutions, Advertising Platforms, and Data Analysis & Decision Support.

Strategic signal

In April 2016, Crosswise was acquired by Oracle. This acquisition highlights the strategic importance of cross-device mapping technology in the advertising and marketing landscape, signaling Oracle's intent to enhance its data and advertising capabilities with Crosswise's advanced machine learning and big data processing for user and device activity.

Company Intelligence Q&A

What is Crosswise's primary offering?

Crosswise offers a cross-device mapping platform that enables ad tech vendors, consumer brands, and premium publishers to implement cross-device advertising, content personalization, and analytics.

When was Crosswise founded and by whom?

Crosswise was founded in August 2013 by Steven Glanz and Ron Reiter.

What was a significant corporate milestone for Crosswise?

This acquisition was reported by Geektime on April 14, 2016.

Which investors participated in Crosswise's funding round in September 2015?

This round was reported by Globes and AdExchanger in early September 2015.

Which investors participated in Crosswise's funding round in January 2014?

In January 2014, Crosswise received funding from Horizons Ventures and OurCrowd.