Base
Self-service Marketing and Advertising Tools for B2B Businesses
Company Overview
Snapshot
Founded in May 2017 by Gal Biran and Gal Briner, Base operates with 11–50 employees. The company has raised a total of $15 million across 2 funding rounds from 3 investors. In January 2026, Base acquired Everafter AI, signaling a strategic move to enhance its customer-led growth vision.
Business overview
Base provides self-service marketing and advertising tools for B2B companies, focusing on automating customer engagement throughout their lifecycle. Its core technology enables frictionless, omni-channel, and in-app customer interactions at scale, leveraging customer voices for business growth. The platform helps increase references, referrals, product reviews, loyalty, lead generation, and crowd-based content creation, serving the marketing and enterprise solutions sectors.
Strategic signal
In January 2026, Base acquired Everafter AI, a move that signals a strategic shift towards treating post-sale engagement as a core growth engine. This acquisition highlights Base's commitment to enhancing its customer-led growth capabilities and leveraging AI to drive business expansion, indicating a strong forward trajectory in the B2B marketing technology landscape.
Company Intelligence Q&A
- What was a significant acquisition made by Base in early 2026?
- In January 2026, Base acquired Everafter AI. This acquisition was reported to signal a strategic shift toward treating post-sale engagement as a core growth engine for the company.
- What was a key acquisition for Base in February 2025?
- In February 2025, Base acquired Laudable to enhance its capabilities in customer-led growth with AI, as announced via GlobeNewswire.
- What was the purpose of Base's acquisition of 3bears.ai in March 2025?
- In March 2025, Base acquired 3bears.ai to expand its customer-led growth capabilities, according to a GlobeNewswire announcement.
- When did Base raise its last disclosed funding round?
- This round was supported by investors including Vertex Ventures Israel and Wing Venture Capital.
- What was a notable event for Base in June 2022?
- This move was intended to support its strategic vision of creating the customer-led growth category in B2B.