CupCare

Company Overview

Snapshot

Founded in November 2011 by Avigail Perl, CupCare operated with 1–10 employees. The company secured funding across two rounds from two investors, with a notable funding event occurring in October 2015.

Business overview

CupCare develops a thin, disposable, cotton-based pad designed to line the inner side of bras. This product aims to protect the skin below the breasts by keeping the area dry and hygienic, thereby preventing rashes, itching, red marks, and chafing. It also extends the lifespan of bras and shields scar tissue for women who have undergone breast augmentation or surgery. Operating within the Health Tech & Life Sciences sector, CupCare serves consumers in the United States, focusing on hygiene, wellness, and women's health.

Strategic signal

In September 2015, CupCare launched a 'save the bra' campaign, which garnered media attention from outlets like The Lingerie Journal and Brit.co. This campaign highlighted the product's utility in extending bra lifespan and improving hygiene, signaling a strategic focus on consumer education and direct-to-consumer marketing to drive adoption in the intimate apparel and personal care markets.

Company Intelligence Q&A

When was CupCare founded?

CupCare was founded in November 2011.

Who founded CupCare?

CupCare was founded by Avigail Perl, who also serves as CEO.

What was a key marketing initiative for CupCare?

In September 2015, CupCare launched a 'save the bra' campaign, which was covered by The Lingerie Journal and Brit.co.

What is the operational status of CupCare?

CupCare is currently non-active and ceased to operate in December 2022.