CupCare
Disposable Bra Liner
Company Overview
Snapshot
Founded in November 2011 by Avigail Perl, CupCare operates with 1–10 employees. The company has secured funding across two rounds from two investors. In October 2015, CupCare received crowdfunding from Indiegogo.
Business overview
CupCare develops a disposable, cotton-based bra liner designed to protect the skin below the breasts by absorbing sweat and preventing rashes, itching, red marks, and chafing. This product also extends the lifespan of bras and shields scar tissue for women who have undergone breast augmentation or surgery. The company operates within the Health Tech & Life Sciences sector, specifically targeting consumers in the hygiene, wellness, and apparel markets with its innovative nonwoven fabric product.
Strategic signal
In September 2015, CupCare launched a 'save the bra' campaign, garnering media attention from publications like Brit.co and The Lingerie Journal. This initiative highlighted the product's utility in extending bra life and promoting hygiene, signaling a strategic focus on consumer education and direct-to-consumer marketing to drive adoption in the personal care market.
Log in to access full profile ›Company Intelligence Q&A
- What is CupCare's primary product?
- CupCare offers a thin, disposable, cotton-based pad that lines the bottom of the inner side of the bra, protecting the skin below the breasts by keeping the area dry and hygienic.
- When was CupCare founded and by whom?
- CupCare was founded in November 2011 by Avigail Perl, who serves as the Founder & CEO.
- What was a key marketing initiative for CupCare in September 2015?
- In September 2015, CupCare launched a 'save the bra' campaign, which was featured in The Lingerie Journal and Brit.co, emphasizing the product's benefits for bra longevity and hygiene.
- What is the current status of CupCare?
- CupCare is currently non-active and ceased to operate in December 2022.