Cupixel

DIY Painting Kits

Media & Entertainment Technologies
Non Active, Nov 2025 ceased to operate

Company Overview

Snapshot

Founded in January 2015 by Elad Katav and Ido Ophir, Cupixel operates with 11–50 employees. The company has raised $7 million across two funding rounds, with JOANN Stores participating. In August 2022, Cupixel secured a funding round led by JOANN Stores.

Business overview

Cupixel is a creativity platform that combines patent-pending software with DIY painting kits to enable individuals to create art regardless of their skill level. The company leverages AR-based smart tracing and AI-based photo transformation to deliver an accessible and enjoyable creative experience. Operating in the Media & Entertainment Technologies sector, Cupixel targets consumers with its B2C business model, primarily within the United States market.

Strategic signal

In August 2022, Cupixel raised $5 million in a funding round led by JOANN Stores, a strategic investment that highlights the growing interest in augmented reality and artificial intelligence within the creative arts and DIY markets. This signals a validation of Cupixel's technology and its potential to expand its reach through established retail partnerships, indicating a strategic move towards broader consumer adoption and market penetration.

Company Intelligence Q&A

When was Cupixel founded?
Cupixel was founded in January 2015 by Elad Katav and Ido Ophir.
What is Cupixel's primary offering?
Cupixel offers a live and on-demand creativity platform that combines patent-pending software with DIY painting kits, enabling users to create art using AR-based smart tracing and AI-based photo transformation.
What was a significant funding event for Cupixel?
In August 2022, Cupixel raised $5 million in a funding round led by JOANN Stores.
What technologies does Cupixel utilize?
Cupixel utilizes augmented reality (AR) for smart tracing and artificial intelligence (AI) for photo transformation to enhance the creative experience for its users.
What is the status of Cupixel?
Cupixel is currently Non Active, having ceased to operate in November 2025.

External links