Datorama

Company Overview

Snapshot

Founded in June 2012 by Ran Sarig, Katrin Ribant, and Efi Cohen, Datorama operated with 51–200 employees. The company raised a total of $50.75 million across 4 funding rounds from 7 investors. Datorama was acquired by Salesforce in July 2018.

Business overview

Datorama provides a marketing analytics platform designed to help marketers consolidate diverse data sources into a single view for enhanced reporting, decision-making, and control over marketing performance. Its core technology manages data and provides visualization capabilities, enabling real-time decisions across various marketing channels. The company operates within the Business Software sector, specifically focusing on IT, R&D & Data Solutions, and Data Analysis & Decision Support, serving enterprise and professional services, marketing and sales, advertising, media, and publishing markets.

Company Intelligence Q&A

When was Datorama acquired?

Datorama was acquired by Salesforce in July 2018.

What was the reported acquisition amount for Datorama?

In July 2018, Salesforce acquired Datorama for an estimated $850 million, as reported by Globes and Hamodia.com.

What new features did Salesforce announce for Datorama in 2019?

In September 2019, Salesforce announced two new Datorama analytics features, Harmonization Center and Data Canvas, to assist marketers with data preparation, analysis, and visualization.

What was a key product launch for Datorama in 2018?

In March 2018, Datorama launched LiteConnect, a patent-pending capability utilizing artificial intelligence to convert spreadsheets or data files into interactive marketing dashboards.

What was the focus of Datorama's global expansion efforts in early 2018?

In February 2018, Datorama announced a push for global expansion, driven by significant customer adoption and a 50% growth in headcount, leading to new offices in Tel Aviv, London, and Tokyo.