Datorama

Company Overview

Snapshot

Founded in June 2012 by Ran Sarig, Katrin Ribant, and Efi Cohen, Datorama operated with 51–200 employees. The company raised $50.75 million across 4 funding rounds from 7 investors before being acquired by Salesforce in July 2018.

Business overview

Datorama provides a marketing analytics platform designed to help marketers consolidate diverse data sources into a single platform. Its core technology facilitates efficient reporting, improved decision-making, and comprehensive control over marketing performance. The platform manages data and offers visualization tools, enabling real-time decisions across various marketing channels. Datorama serves the marketing and advertising industries, operating within the business software sector, with a focus on data analysis and decision support.

Company Intelligence Q&A

When was Datorama acquired and by whom?

Datorama was acquired by Salesforce in July 2018.

What was a significant product introduction by Datorama?

In March 2018, Datorama introduced LiteConnect, designed for AI-powered marketing data visualization and insights.

Which investors participated in Datorama's September 2016 funding round?

In September 2016, Datorama received funding from Marker and Lightspeed Venture Partners.

What integration did Datorama announce in July 2016?

In July 2016, Datorama announced an integration with Slack for collaborative marketing analytics.

When was Datorama recognized as a Gartner Cool Vendor?

In April 2016, Datorama was named a Gartner Cool Vendor in Data-Driven Marketing for 2016.