Edge Social

Company Overview

Snapshot

Founded in July 2010, Edge Social operates with 51–200 employees. The company was acquired by Edge226 in August 2019.

Business overview

Edge Social specializes in mobile user acquisition, customer retention, and monetization within the Business Software sector. The company's platform provides tools for real-time monitoring and optimization of post-install events, offering predictions based on statistical modeling, including customer lifetime-value calculators. Edge Social also leverages marketing partnerships with platforms like Facebook and Google to enhance app discovery and repeated usage for its clients, serving the Advertising Platforms segment of the Sales & Marketing Solutions market.

Strategic signal

In August 2019, Edge226 acquired Webpals Mobile, which operated under the Edge Social brand. This acquisition indicates a consolidation within the mobile marketing and user acquisition space, suggesting Edge226's strategic move to expand its capabilities and market share by integrating a Facebook marketing partner.

Company Intelligence Q&A

What is Edge Social's primary business?

Edge Social specializes in mobile user acquisition, customer retention, and monetization, providing a platform with tools to monitor and optimize post-install events in real time.

When was Edge Social acquired by Edge226?

Edge Social was acquired by Edge226 in August 2019.

What was the previous name of Edge Social?

Edge Social was formerly known as Webpals Mobile, ExciteAd Digital Marketing, and DAU-UP ClicksMob.

Did Edge Social acquire other companies?

In February 2017, Edge Social acquired ClicksMob, a mobile performance marketing platform.

When did XLMedia acquire ExciteAd Digital Marketing?

XLMedia acquired ExciteAd Digital Marketing, a former name of Edge Social, in September 2014.