Definiti Media

Company Overview

Snapshot

Founded in May 2012, Definiti Media operated with 1–10 employees. The company was acquired by Kape Technologies in July 2014.

Business overview

Definiti Media was an advertising network that provided solutions for advertisers, publishers, and developers. The company focused on developing tools for reporting, tracking, and ad-serving requirements, leveraging technological integration with various media platforms and third-party tracking enablers. It operated within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

In October 2014, news surfaced regarding Crossrider CEO Teddy Sagi's vision aligning with Definiti Media's plans. This indicates a strategic validation of Definiti Media's business model and technology, suggesting its acquisition by Kape Technologies (formerly Crossrider) was driven by a shared strategic outlook for market expansion and technological synergy.

Company Intelligence Q&A

What is Definiti Media's primary business?

Definiti Media operates as a performance-based ad network, providing solutions for advertisers, publishers, and developers to manage their reporting, tracking, and ad-serving needs.

When was Definiti Media founded?

Definiti Media was founded in May 2012.

When was Definiti Media acquired and by whom?

Definiti Media was acquired by Kape Technologies in July 2014.

What was the strategic rationale behind the acquisition of Definiti Media?

In October 2014, the CEO of Crossrider (now Kape Technologies) indicated that their vision aligned with Definiti Media's plans, suggesting the acquisition was a strategic fit for growth and technological integration.

What sectors does Definiti Media operate in?

Definiti Media operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms.