Demetria
Quality and Traceability of Coffee
Company Overview
Snapshot
Founded in May 2019 by Felipe Ayerbe, Demetria operated with 11–50 employees. The company raised $3M across one funding round from 3 investors, with LatAm identified as a lead investor. In March 2021, Demetria secured funding to advance its AI-driven approach to determining coffee bean taste and quality.
Business overview
Demetria provides quality and traceability services for tropical commodity value chains, including coffee, cocoa, and sugar cane. The company leverages state-of-the-art sensors, data science, and cognitive technologies to offer real-time, ubiquitous measurement and big data analysis of critical quality variables for all players in the value chain. Demetria primarily focuses on the coffee market, pioneering applications that enable precise determination of a green coffee's sensory taste profile, operating within the Agriculture & Food Technologies sector.
Strategic signal
In March 2021, Demetria announced its use of AI to determine the taste and quality of coffee beans. This development signaled a significant step towards bringing advanced technological solutions to the agricultural commodity sector, enhancing quality assurance and traceability from farm to table. For investors, this highlighted the potential for data-driven innovation to optimize supply chains and improve product consistency in global markets.
Log in to access full profile ›Company Intelligence Q&A
- What is Demetria's primary focus?
- Demetria focuses on providing quality and traceability services for tropical commodity value chains, with an initial emphasis on coffee.
- When was Demetria founded?
- Demetria was founded in May 2019.
- Who is a co-founder of Demetria?
- Felipe Ayerbe is a co-founder and CEO of Demetria.
- What technology does Demetria use?
- Demetria utilizes state-of-the-art sensors, data science, and cognitive technologies to measure and analyze critical quality variables in real time.
- What was a significant funding event for Demetria?
- In March 2021, Demetria secured a funding round led by LatAm, an investor from Chile.