Desti
An Online Travel Guide App
Company Overview
Snapshot
Founded in January 2011 by Imri Goldberg, Desti operated with 1–10 employees. The company raised $2 million across two funding rounds from three investors. In May 2014, Desti was acquired by HERE.
Business overview
Desti developed an online travel guide application that leveraged natural language search technology and artificial intelligence to help users plan travel. The company's core technology allowed users to find accommodations and activities based on multiple criteria, moving beyond traditional price or date-based searches. Desti aimed to simplify travel planning by providing a more intuitive search experience, serving the travel and tourism market within the Business Software sector.
Strategic signal
In May 2014, Desti was acquired by HERE, a move that integrated Desti's AI-driven natural language search technology into HERE's location services. This acquisition signaled a strategic shift for HERE to enhance its mapping and location intelligence with deeper contextual understanding, demonstrating the increasing value of AI and natural language processing in consumer-facing applications within the travel and location services industries.
Log in to access full profile ›Company Intelligence Q&A
- When was Desti acquired?
- Desti was acquired by HERE in May 2014.
- What was the strategic rationale behind Desti's acquisition by HERE?
- The acquisition of Desti by HERE in May 2014 aimed to integrate Desti's AI and natural language search technology into HERE's location services, enabling HERE to better anticipate user questions and provide more intelligent location-based understanding.
- Who founded Desti?
- Desti was founded by Imri Goldberg.
- What was Desti's total disclosed funding before its acquisition?
- Desti raised a total of $2 million across two funding rounds. The first round was in October 2011, and the second was in January 2013.
- Which investors participated in Desti's funding rounds?
- In January 2013, Desti received funding from Horizons Ventures, Viola Ventures, and SRI International. In October 2011, Horizons Ventures also participated in a funding round.