Desti
An Online Travel Guide App
Company Overview
Snapshot
Founded in January 2011 by Imri Goldberg, Desti operated with 1-10 employees. The company raised $2 million across 2 funding rounds from 3 investors before being acquired by HERE in May 2014.
Business overview
Desti developed an online travel guide application that leveraged natural language search technology and artificial intelligence to help users plan travel. The company's core technology allowed for precise searches based on multiple criteria, moving beyond basic price or date filters. Desti aimed to simplify travel planning by providing tailored recommendations for accommodations and activities, serving consumers in the travel and tourism industry. It operated within the Business Software sector, specifically focusing on AI-driven solutions for digital content distribution and retail platforms.
Strategic signal
In May 2014, Desti was acquired by HERE, a move that integrated Desti's AI and natural language processing capabilities into HERE's location services. This acquisition signaled HERE's strategic intent to enhance its mapping business with advanced AI, enabling more intelligent and anticipatory location-based services. For investors, this demonstrated the value of Desti's technology in a competitive market and HERE's commitment to innovation in location intelligence.
Company Intelligence Q&A
- What was Desti's exit event?
- Desti was acquired by HERE in May 2014. The acquisition aimed to integrate Desti's technology into HERE's location services.
- When did Desti raise its last disclosed funding round?
- In January 2013, Desti secured a funding round from investors including Horizons Ventures.
- What was the total capital raised by Desti?
- Desti raised a total of $2 million across its funding rounds.
- Who founded Desti?
- Desti was founded by Imri Goldberg in January 2011.
- What was the strategic rationale behind HERE's acquisition of Desti?
- HERE acquired Desti in May 2014 to incorporate Desti's AI and natural language search technology, aiming to build location services with deeper knowledge and understanding to better anticipate user questions.