Deway is a Tel Aviv-based software company founded in 2026 that develops an AI-powered product adoption platform for SaaS businesses. The platform installs via a single line of code and becomes operational within 72 hours.
It maps a product's features, workflows, and user interactions to build a continuously updated model of how users engage with the software. Deway detects where users struggle, identifies churn risk and broken flows, and delivers contextual in-product guidance without requiring pre-built tours, manual rules, or content maintenance. When it cannot resolve an issue autonomously, it escalates to the customer success team with full context. The platform integrates with tools including Zendesk, Slack, Salesforce, and Snowflake.