Deway

Adoption that runs itself. Your users find value faster. Your team doesn't lift a finger. Deway lear

Business Software
Private
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Company Overview

Snapshot

Founded in January 2026 by Alon Binman and Noy Grisaru, Deway operates with 1–10 employees. The company is currently in the Pre-Funding stage, focusing on developing its AI-powered product adoption platform.

Business overview

Deway is a Tel Aviv-based software company that develops an AI-powered product adoption platform designed for SaaS businesses. Its core technology involves installing a single line of code to map a product's features, workflows, and user interactions, creating a continuously updated model of user engagement. The platform identifies user struggles, churn risks, and broken flows, delivering contextual in-product guidance without requiring manual setup. It serves the business software market, integrating with tools like Zendesk, Slack, Salesforce, and Snowflake, and operates within the customer experience and product management sectors.

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Company Intelligence Q&A

When was Deway founded?
Deway was founded in January 2026.
Who are the founders of Deway?
Deway was founded by Alon Binman and Noy Grisaru.
What is Deway's primary business focus?
Deway develops an AI-powered product adoption platform for SaaS businesses.
How does Deway's platform function?
Deway's platform installs via a single line of code, mapping product features and user interactions to build a continuously updated model of user engagement. It detects user struggles and delivers contextual in-product guidance.
What integrations does Deway's platform support?
Deway's platform integrates with various tools, including Zendesk, Slack, Salesforce, and Snowflake.
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