display.io

Advertising Platform

Business Software
Private

Company Overview

Snapshot

Founded in February 2014 by Stephen Caffrey and Gidi Bloch, display.io operates with 11–50 employees. The company has raised $1.2M across one funding round from one investor. In December 2015, display.io leveraged deep-linking technology to address the disconnect between m-commerce advertisers and their users.

Business overview

display.io is a global mobile advertising technology company that provides a platform for developers, advertisers, and publishers to deliver advertising to individuals via apps. Its core product, Interscroller, is an advertising format designed for apps that offers campaign performance metrics. Interscroller enables companies to present their brand without disrupting the user experience, supporting rich media displays and video campaigns within customer-used applications. The company operates in the Business Software sector, focusing on sales and marketing solutions, e-commerce tools, and advertising platforms.

Strategic signal

In December 2015, display.io announced its use of deep-linking technology to bridge the gap between m-commerce advertisers and their users. This development signaled the company's focus on enhancing the effectiveness of mobile advertising by improving user engagement and conversion pathways, which is crucial for advertisers seeking to optimize their mobile campaign performance.

Company Intelligence Q&A

When was display.io founded?
display.io was founded in February 2014.
Who are the founders of display.io?
Stephen Caffrey and Gidi Bloch are the co-founders of display.io.
What is display.io's primary product?
display.io's primary product is Interscroller, an advertising format for apps that provides campaign performance metrics and supports rich media displays and video campaigns without disrupting the user experience.
What was a key strategic development for display.io in late 2015?
In December 2015, display.io leveraged deep-linking technology to address the disconnect between m-commerce advertisers and their users, aiming to improve the effectiveness of mobile advertising campaigns.
What is the total capital raised by display.io?
display.io has raised a total of $1.2M across one funding round.

External links