Dispop
Self-Serve Display and Retargeting Platform
Company Overview
Snapshot
Founded in January 2012 by Guy Falkovitch, Dispop operated with 1–10 employees. The company was acquired by Admedo in January 2015.
Business overview
Dispop developed a self-serve display and retargeting platform designed to simplify the launch and management of advertising campaigns on Facebook and the broader web. The platform focused on creative optimization, continuously injecting fresh banner ads into campaigns through professional designers. It operated on a real-time bidding system, allowing businesses to track campaign performance instantly. Dispop served businesses across various industries, providing tools for campaign setup and management, and operated within the Business Software sector, specifically in Advertising Platforms.
Strategic signal
In January 2015, Dispop was acquired by UK-based ad startup Admedo. This acquisition allowed Admedo to expand its presence in the US market, integrating Dispop's self-serve display and retargeting capabilities. For investors, this signals a successful exit for Dispop, validating its technology and market approach within the advertising technology landscape.
Log in to access full profile ›Company Intelligence Q&A
- What is Dispop's primary business?
- Dispop provides a self-serve display and retargeting platform that enables businesses to launch and manage advertising campaigns on Facebook and the web, focusing on creative optimization and real-time performance tracking.
- When was Dispop founded?
- Dispop was founded in January 2012.
- Who founded Dispop?
- Dispop was founded by Guy Falkovitch.
- What was a significant corporate event for Dispop?
- Dispop was acquired by Admedo in January 2015, which allowed Admedo to expand its operations into the US market.