DOGTV

Company Overview

Snapshot

Founded in November 2009 by Yossi Uzrad and Gilad Neumann, DOGTV operates with 11–50 employees. The company focuses on providing specialized content for dogs and in May 2024 announced a corporate partnership with The Westminster Kennel Club.

Business overview

DOGTV is a digital television channel offering 24/7 programming specifically designed for dogs. Its core technology involves creating content based on scientific research into canine vision, hearing, and behavior patterns to help reduce stress and separation anxiety in dogs left alone. The company primarily serves pet owners in the recreational and lifestyle consumer market, operating within the Media & Entertainment Technologies sector, with a focus on digital content production and engagement.

Strategic signal

In May 2024, DOGTV announced a corporate partnership with The Westminster Kennel Club for its 148th annual dog show. This collaboration signals a strategic move to enhance brand visibility and credibility within the pet care industry, leveraging a highly recognized and respected institution to reach a broader audience of dog owners and enthusiasts.

Company Intelligence Q&A

What is DOGTV's primary offering?

DOGTV provides a 24/7 digital TV channel with programming scientifically developed to provide companionship and reduce stress for dogs left alone.

When was DOGTV founded and by whom?

DOGTV was founded in November 2009 by co-founders Yossi Uzrad and Gilad Neumann.

What significant partnership did DOGTV announce in May 2024?

In May 2024, DOGTV announced a corporate partnership with The Westminster Kennel Club for its 148th annual dog show.

Which organizations recognize DOGTV's approach?

DOGTV is recognized by the Humane Society of the United States and uses concepts supported by organizations including the American Society for the Prevention of Cruelty to Animals and the American Veterinary Medical Association.

What was a key strategic move for DOGTV in 2018?

In September 2018, DOGTV secured a carriage deal with Dish Network, expanding its reach to satellite broadcast subscribers.