DoubleVerify
Online Media and Campaign Effectiveness Verification
Company Overview
Snapshot
Founded in June 2008 by Oren Netzer, DoubleVerify operates with over 1,000 employees. The company has raised $46.5M across 3 funding rounds from 5 investors. In August 2017, DoubleVerify was acquired by Providence Equity Partners.
Business overview
DoubleVerify (DV) provides digital performance solutions designed to enhance the quality and impact of digital advertising. The company's core technology focuses on bringing transparency and accountability to the ad market by ensuring ad viewability, brand safety, fraud protection, accurate impression delivery, and audience quality across campaigns. DoubleVerify serves media buyers and sellers, helping Fortune 500 companies maximize their media spend, operating primarily in the Business Software sector with applications in Social Media and Advertising.
Strategic signal
In March 2021, DoubleVerify filed a registration statement for an Initial Public Offering, signaling a strategic move towards public markets and a significant validation of its business model and growth trajectory in the digital advertising verification space. This development indicates the company's readiness to scale and attract broader institutional investment, following its acquisition in 2017.
Company Intelligence Q&A
- When was DoubleVerify founded?
- DoubleVerify was founded in June 2008.
- Who founded DoubleVerify?
- DoubleVerify was co-founded by Oren Netzer.
- When did DoubleVerify file for an Initial Public Offering?
- In March 2021, DoubleVerify filed a registration statement for an Initial Public Offering.
- Which company acquired DoubleVerify?
- DoubleVerify was acquired by Providence Equity Partners in August 2017.
- What was a significant operational development for DoubleVerify in September 2020?
- In September 2020, DoubleVerify successfully shut down a million-dollar CTV and mobile fraud scheme, demonstrating its capabilities in combating digital ad fraud.