Dynamic Yield

Company Overview

Snapshot

Founded in January 2011 by Omri Mendellevich and Liad Agmon, Dynamic Yield operates with 201–500 employees. The company raised a total of $82.25 million across 6 funding rounds from 18 investors. In November 2021, Dynamic Yield was acquired by Mastercard.

Business overview

Dynamic Yield provides an AI-powered Personalization Anywhere platform designed to deliver individualized experiences across various customer touchpoints, including web, apps, email, kiosks, IoT, and call centers. Its data management capabilities offer a unified customer view, enabling the rapid creation of highly targeted digital interactions. Marketers, product managers, and engineers utilize the platform for personalization campaigns, A/B testing, machine learning-driven product and content recommendations, and algorithm-based email and push notifications. The company operates within the Business Software sector, focusing on Sales & Marketing Solutions and Advertising Platforms, and serves enterprises, retailers, banks, healthcare providers, insurance companies, and online retailers globally.

Strategic signal

In November 2021, Dynamic Yield was acquired by Mastercard. This acquisition highlights the increasing importance of personalization and customer experience technologies in the financial services sector, signaling Mastercard's strategic move to enhance its offerings with advanced AI-driven capabilities and provide more tailored solutions to its clients.

Company Intelligence Q&A

What was a significant acquisition event for Dynamic Yield?

In November 2021, Dynamic Yield was acquired by Mastercard. This marked a key exit for the company, integrating its personalization technology into a global financial services leader.

When did McDonald's acquire Dynamic Yield?

In March 2019, McDonald's Corporation acquired Dynamic Yield. This acquisition was aimed at enhancing McDonald's customer experience through personalization technologies.

Which investors participated in Dynamic Yield's November 2018 funding round?

In November 2018, Dynamic Yield received funding from Naver Corporation and R136 Ventures.

Which investors participated in Dynamic Yield's August 2018 funding round?

In August 2018, Dynamic Yield received funding from Union Tech Ventures and Viola Growth.

Which investors participated in Dynamic Yield's December 2016 funding round?

In December 2016, Dynamic Yield received funding from Marker and Bessemer Venture Partners.