Shopial

Company Overview

Snapshot

Founded in December 2011 by Ofir Tahor and Nissim Lehyani, Shopial operates with 1–10 employees. The company raised $1.71M across three funding rounds from three investors. In April 2017, Shopial was acquired by Magento Commerce.

Business overview

Shopial provides a hosted platform designed for store owners and online sellers to automate product advertising on social media channels like Facebook and Pinterest. The company's technology integrates with major selling platforms including eBay, Etsy, Wix, and GoDaddy, operating within the Business Software sector, specifically focusing on Sales & Marketing Solutions, Advertising Platforms, and e-Commerce Tools.

Strategic signal

In April 2017, Shopial was acquired by Magento Commerce, with its technology forming the core of Magento Social. This acquisition signals a strategic move by Magento to enhance its social commerce capabilities, integrating Shopial's expertise in product promotion on social media directly into its platform. For investors, this highlights the value of specialized social commerce tools and the potential for strategic exits within the e-commerce enablement space.

Company Intelligence Q&A

What is Shopial's primary business?

Shopial provides a hosted platform that enables online sellers and store owners to automatically advertise their products on social media platforms such as Facebook and Pinterest.

When was Shopial founded and by whom?

Shopial was founded in December 2011 by co-founders Ofir Tahor and Nissim Lehyani.

What was a significant corporate milestone for Shopial?

In April 2017, Shopial was acquired by Magento Commerce. Its technology subsequently became a core component of Magento Social.

How much capital has Shopial raised?

Shopial has raised a total of $1.71 million across three funding rounds.

Which investors participated in Shopial's August 2013 funding round?

In August 2013, Shopial received funding from OurCrowd, Entrée Capital, and lool ventures, with OurCrowd leading the round.