EasyWay
Communication Platform for Hotels and Their Guests
Company Overview
Snapshot
Founded in November 2016 by Roy Friedman, Yaniv Holzer, and Asaf Ofer, EasyWay operated with 51–200 employees. The company was acquired by Duve in January 2024, marking a significant exit in the hospitality technology sector.
Business overview
EasyWay developed an AI-based communication platform designed for hotels to interact with guests in their native language across various messaging applications, including WhatsApp, SMS, Facebook Messenger, WeChat, and Telegram. The platform aimed to enhance guest experience by providing tools for hotel receptionists to bridge cultural gaps and deliver instant, seamless communication. EasyWay served the hospitality and travel & tourism industries, focusing on hotels, and operated within the Business Software sector, leveraging Artificial Intelligence and Mobile platforms.
Strategic signal
In January 2024, EasyWay was acquired by Duve, a guest experience platform. This acquisition is significant as it combines EasyWay's AI-based guest messaging capabilities with Duve's personalization and segmentation features, signaling a strategic move towards a more integrated and AI-driven guest experience management solution for hotels and vacation rentals. This integration is expected to enhance communication and personalization in the hospitality sector.
Log in to access full profile ›Company Intelligence Q&A
- What was the most significant recent corporate development for EasyWay?
- In January 2024, EasyWay was acquired by Duve, a guest experience platform, to enhance AI-driven guest experience management for hotels and vacation rentals globally.
- Who founded EasyWay?
- EasyWay was founded by Roy Friedman, Yaniv Holzer, and Asaf Ofer.
- When was EasyWay founded?
- EasyWay was founded in November 2016.
- What was the strategic rationale behind Duve's acquisition of EasyWay?
- Duve acquired EasyWay to combine its personalization and segmentation capabilities with EasyWay's AI-based guest messaging platform, aiming to lead the hospitality sector through advanced technology and improve communications and hotel guest personalization.