eDealya
Online Platform for the Monetization of Social Media Investments of Brands
Company Overview
Snapshot
Founded in October 2010 by Chaim Zucker and Ophir Sweiry, eDealya operated with 1–10 employees. The company raised $950,000 across three funding rounds from three investors. eDealya was acquired by Human Demand in May 2014.
Business overview
eDealya developed a mobile data platform that leveraged social signals to segment audiences for targeted mobile advertising. The company's technology enabled marketers to deliver in-context, on-time, and relevant mobile advertisements by responding to social intent. eDealya served the advertising industry, focusing on mobile advertising and campaign optimization within the Business Software sector.
Strategic signal
eDealya's acquisition by Human Demand in May 2014 demonstrated the strategic value of its mobile data platform and social signal leveraging capabilities. This exit underscored the growing importance of precise audience targeting in the mobile advertising landscape and signaled a successful outcome for the company's early investors and founders.
Log in to access full profile ›Company Intelligence Q&A
- When was eDealya acquired?
- eDealya was acquired by Human Demand in May 2014.
- What was eDealya's total capital raised?
- eDealya raised a total of $950,000.
- Which investor participated in eDealya's February 2013 funding round?
- In February 2013, Nielsen Innovate participated in a Seed funding round for eDealya.
- Which investor participated in eDealya's May 2011 funding round?
- In May 2011, Maayan Ventures participated in a Seed funding round for eDealya.