eDealya enables marketers to respond to social intent with an in-context, on-time, and relevant mobile advertisement. As customers spend an increasing amount of time on their smartphones and tablets, advertisers shift more dollars into mobile advertising in hopes of finding their desired audience. However, with the ever-growing supply, advertisers find it extremely difficult to target their desired audience.
eDealya is a mobile data company focused on leveraging social signals to segment audiences. Launched in late April 2013, the mobile product has been adopted by over 3,000 publishers & profiled over 30M devices.
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May 27, 2014
www.mediapost.com
Human Demand Boosts Mobile Game, Acquires DMP eDealya
#Acquisition
Jan 5, 2014
www.globes.co.il
Nielsen Innovate recruits first six start-ups
#Partners #Investment #Acquisition
Aug 1, 2011
www.nydailynews.com
NYU Stern School business students brainstorm, create club Ofek to work with Israeli startups