eDealya
Online Platform for the Monetization of Social Media Investments of Brands
Company Overview
Snapshot
Founded in October 2010 by Chaim Zucker and Ophir Sweiry, eDealya operated with 1–10 employees. The company raised $950,000 across three funding rounds from three investors. A significant milestone for the company was its acquisition by Human Demand in May 2014.
Business overview
eDealya developed a mobile data platform that leveraged social signals to segment audiences for targeted mobile advertising. The company's core technology enabled marketers to deliver in-context, on-time, and relevant mobile advertisements by responding to social intent. It served the advertising industry, operating within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms.
Strategic signal
eDealya was acquired by Human Demand in May 2014, a strategic move that boosted Human Demand's mobile capabilities by integrating eDealya's data management platform. This acquisition signaled a consolidation in the mobile advertising technology space, highlighting the value placed on advanced audience segmentation and social intent leveraging for effective mobile ad delivery.
Log in to access full profile ›Company Intelligence Q&A
- When was eDealya acquired?
- eDealya was acquired by Human Demand in May 2014.
- What was eDealya's total capital raised?
- eDealya raised a total of $950,000.
- Which investor participated in eDealya's February 2013 funding round?
- In February 2013, Nielsen Innovate participated in a Seed funding round for eDealya.
- Which investor participated in eDealya's May 2011 funding round?
- In May 2011, Maayan Ventures participated in a Seed funding round for eDealya.