eDealya

Online Platform for the Monetization of Social Media Investments of Brands

Business Software
Acquired (Inactive) by Human Demand on May 2014 - closed due to acquisition

Company Overview

Snapshot

Founded in October 2010 by Chaim Zucker and Ophir Sweiry, eDealya operated with 1–10 employees. The company raised a total of $950,000 across three funding rounds from three investors. A significant milestone for the company was its acquisition by Human Demand in May 2014.

Business overview

eDealya develops mobile advertising technology that enables marketers to leverage social signals for audience segmentation and deliver in-context, on-time, and relevant mobile advertisements. The company's core product focuses on mobile data to help advertisers target desired audiences more effectively, particularly as consumer time shifts towards smartphones and tablets. eDealya operates within the business software sector, specifically in sales & marketing solutions and advertising platforms, serving the enterprise and professional services markets, with a focus on marketing and advertising customers.

Strategic signal

eDealya's acquisition by Human Demand in May 2014 signaled a strategic consolidation within the mobile advertising technology space. This move indicated Human Demand's intent to enhance its mobile capabilities by integrating eDealya's expertise in leveraging social signals for audience targeting. For investors, this acquisition highlighted the value placed on advanced mobile data platforms capable of improving ad relevance and campaign optimization.

Company Intelligence Q&A

What was a significant corporate event for eDealya?
eDealya was acquired by Human Demand in May 2014, which led to the company's inactive status.
When was eDealya founded and by whom?
eDealya was founded in October 2010 by Chaim Zucker and Ophir Sweiry.
Which investors participated in eDealya's funding rounds?
In February 2013, Nielsen Innovate invested in eDealya. In May 2011, Maayan Ventures participated in a funding round. In January 2011, Civic Ventures also invested in the company.
What was eDealya's total capital raised?
eDealya raised a total of $950,000 across its funding rounds.
What was the news regarding Nielsen Innovate and eDealya?
In January 2014, news reported that Nielsen Innovate recruited eDealya as one of its first six startups, following its investment in February 2013.

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