Company Overview
Snapshot
Founded in February 2020 by Efrat Shalem, EQUAL operated with 1–10 employees. The company ceased operations in November 2024, having focused on creating a circular economy marketplace.
Business overview
EQUAL developed a B2B2C social commerce and financial technology application designed to foster a circular economy. The platform aimed to improve individual quality of life, boost business profitability, and reduce waste through a digital rewards system that facilitates equal giving and taking. This foundation was also intended to support the development of Equal Intelligence, a B2B predictive retail and resale market analytics platform. The company operated within the Retail Platforms sector, targeting consumers, enterprises, SMBs, and professionals like freelancers and online retailers, with a focus on sustainable materials and circularity.
Strategic signal
In November 2024, EQUAL ceased operations. This indicates a significant strategic shift, as the company is no longer active in the circular economy marketplace and social commerce space.
Log in to access full profile ›Company Intelligence Q&A
- What is EQUAL's primary business model?
- EQUAL operates with a B2B2C business model, focusing on connecting businesses and consumers within its circular economy marketplace.
- When was EQUAL founded and by whom?
- EQUAL was founded in February 2020 by Efrat Shalem.
- What is the status of EQUAL?
- EQUAL is currently non-active, having ceased operations in November 2024.
- What core technologies does EQUAL utilize?
- EQUAL leverages Artificial Intelligence, Machine Learning, and Platforms & Interfaces, including mobile and web technologies, to power its circular economy marketplace and analytics platform.
- What was the strategic focus of EQUAL's product development?
- EQUAL focused on developing a B2B2C social commerce and financial technology app for a circular economy, with plans to build a predictive retail and resale market analytics platform called Equal Intelligence.