Eloops is developing a platform that provides human resource leaders with gamification tools combined with a rich marketplace of pre-made content templates and virtual activities. Together, these technologies help align and connect employees to company culture, values, and goals.

Eloop's platform provides HR leaders with a wide variety of engaging content including trivia quizzes, competitions, and peer-to-peer recognition programs. It also offers enterprises with an insight feature with data regarding employee engagement, including interaction frequency, preferred activities, most used content, and top engaged employees.

The company has implemented its platform at companies of all sizes, such as Coca-Cola, Hertz, Este Lauder, and Noble Energy.