Company Overview
Snapshot
Founded in May 2006 by Elad Efraim, eXelate operated with 51–200 employees. The company raised $32 million across three funding rounds from four investors. A significant milestone for the company was its acquisition by Nielsen in March 2015.
Business overview
eXelate provided an independent data platform designed to offer marketers enhanced insights and broader reach for more effective consumer engagement. Its core product, eXchange, was a large pool of directly measured consumer data, reaching two billion active consumers and devices globally, integrating purchasing touchpoints from sources like Nielsen and MasterCard Advisors. The company's maX DMP (data management platform) utilized eXchange to manage, model, mobilize, and measure first-party data across video, mobile, and display channels. eXelate operated in the Business Software sector, specifically within Sales & Marketing Solutions, Advertising Platforms, e-Commerce Tools, and Data Analysis & Decision Support, serving enterprise clients in advertising and marketing.
Strategic signal
In March 2015, Nielsen acquired eXelate, integrating its data specialist capabilities into Nielsen's offerings. This acquisition signaled Nielsen's strategic move to enhance its measurement and analytics services with eXelate's extensive consumer data and data management platform, reinforcing its position in the digital marketing and advertising intelligence landscape.
Log in to access full profile ›Company Intelligence Q&A
- What was a key strategic event for eXelate?
- eXelate was acquired by Nielsen in March 2015, integrating its data specialist capabilities into Nielsen's portfolio.
- When was eXelate founded and by whom?
- eXelate was founded in May 2006 by Elad Efraim.
- What was eXelate's total capital raised?
- eXelate raised a total of $32 million across three funding rounds.
- Which investors participated in eXelate's funding rounds?
- Investors in eXelate's funding rounds included Menlo Ventures and Viola Ventures.
- What was the company's status in August 2018?
- eXelate became non-active in August 2018 due to its acquisition by Nielsen.