Company Overview
Snapshot
Founded in May 2006 by Elad Efraim, eXelate operates with 51–200 employees. The company raised $32 million across 3 funding rounds from 4 investors. A significant milestone for the company was its acquisition by Nielsen in March 2015.
Business overview
eXelate provides an independent data platform designed to enhance digital marketing efforts by offering marketers deeper insights and broader reach for consumer engagement. Its core technology, the eXchange, is a vast pool of directly measured consumer data, encompassing two billion active consumers and devices globally, integrating purchasing touchpoints from various sources. The company's maX DMP (data management platform) leverages this data to manage, model, mobilize, and measure first-party data across video, mobile, and display channels, serving the advertising and marketing industries.
Strategic signal
The acquisition of eXelate by Nielsen in March 2015 represented a significant strategic move, integrating eXelate's extensive consumer data platform into Nielsen's market research capabilities. This acquisition underscored the increasing importance of data-driven insights in digital marketing and provided Nielsen with advanced tools to track public opinion, motivations, and social sentiment, thereby expanding its offerings to clients.
Log in to access full profile ›Company Intelligence Q&A
- What is eXelate's primary business?
- eXelate offers an independent data platform that provides marketers with insights and reach for effective consumer engagement, leveraging a large pool of directly measured consumer data.
- When was eXelate acquired?
- eXelate was acquired by Nielsen in March 2015. This acquisition integrated eXelate's data capabilities into Nielsen's market research and analytics portfolio.
- Which investors participated in eXelate's September 2012 funding round?
- In September 2012, eXelate received funding from Menlo Ventures and Viola Ventures.
- What is the eXchange platform?
- The eXchange is eXelate's platform that serves as the largest pool of directly measured consumer data, reaching two billion active consumers and devices worldwide, including key purchasing touchpoints.
- What is the maX DMP?
- eXelate's maX DMP (data management platform) is fueled by the eXchange and is used to manage, model, mobilize, and measure first-party data across video, mobile, and display channels.