eXelate

Company Overview

Snapshot

Founded in May 2006 by Elad Efraim, eXelate operated with 51–200 employees. The company raised a total of $32 million across 3 funding rounds from 4 investors. A significant milestone was its acquisition by Nielsen in March 2015.

Business overview

eXelate provided an independent data platform for digital marketing, enabling marketers to gain insights and extend their reach for enhanced consumer engagement. Its core offering, the eXchange, was a substantial pool of directly measured consumer data, encompassing two billion active consumers and devices globally, integrating purchasing touchpoints from various sources. The company's maX DMP (data management platform) utilized this data to manage, model, mobilize, and measure first-party data across video, mobile, and display channels. eXelate operated within the Business Software sector, focusing on advertising platforms, e-commerce tools, and data analysis for enterprise clients in marketing and sales.

Strategic signal

eXelate's acquisition by Nielsen in March 2015 represented a strategic move to integrate its independent data platform and extensive consumer data pool into Nielsen's broader measurement and analytics capabilities. This acquisition signaled the increasing importance of robust data management and consumer insights in the digital advertising landscape, allowing Nielsen to enhance its offerings with eXelate's technology and reach.

Company Intelligence Q&A

When was eXelate founded?

eXelate was founded in May 2006.

Who founded eXelate?

eXelate was founded by Elad Efraim.

What was a key strategic event for eXelate?

eXelate was acquired by Nielsen in March 2015, which led to its inactive status. This acquisition was a strategic move by Nielsen to enhance its data measurement capabilities by integrating eXelate's extensive consumer data pool and data management platform.

Which investors participated in eXelate's September 2012 funding round?

In September 2012, eXelate received funding from Menlo Ventures and Viola Ventures.

What is eXelate's primary business?

eXelate provides an independent data platform for digital marketing, offering insights and reach for consumer engagement through its eXchange and maX DMP technologies.