Eyeview
Outcome-based Video Marketing Platform
Company Overview
Snapshot
Founded in January 2007 by Oren Harnevo, Eyeview operated with 1-10 employees. The company raised a total of $76.85 million across 7 funding rounds from 8 investors. In January 2020, Eyeview was acquired by Aki Technologies.
Business overview
Eyeview was a Business Software company specializing in an outcome-based video marketing platform. Its core technology, VideoIQ, leveraged consumer, brand, and retail data to programmatically deliver personalized videos. The platform provided access to fraud-free inventory across television, desktop, tablet, and mobile, aiming to drive online and offline sales, website visits, foot traffic, and brand awareness. Eyeview operated in the Sales & Marketing Solutions sector, specifically within Advertising Platforms, serving Enterprise & Professional Services and Media & Entertainment markets.
Strategic signal
In January 2020, Eyeview was acquired by Aki Technologies, following its shutdown and layoffs of approximately 100 employees. This acquisition allowed Aki Technologies to integrate Eyeview's video personalization technology, expanding its capabilities beyond mobile advertising to include desktop and connected TV, and signaling a consolidation trend within the adtech industry towards tech-enabled managed services.
Log in to access full profile ›Company Intelligence Q&A
- What was the most recent significant event for Eyeview?
- In January 2020, Eyeview was acquired by Aki Technologies. This acquisition followed the shutdown of Eyeview and the layoff of approximately 100 employees.
- Who were the lead investors in Eyeview's Series D funding round?
- In June 2016, Eyeview raised $21.5 million in Series D financing, led by Qumra Capital.
- What was Eyeview's total capital raised before its acquisition?
- Eyeview raised a total of $76.85 million across 7 funding rounds before its acquisition.
- What was a key strategic partnership for Eyeview in 2018?
- In October 2018, Eyeview partnered with Nielsen to enable audience targeting and personalized video messaging on connected TV, leveraging Nielsen Marketing Cloud data for enhanced targeting and measurement.
- What was Eyeview's strategy for European market expansion?
- In May 2017, Eyeview expanded into Europe by opening a UK office, aiming to offer its outcome-based video marketing solution to UK and European clients across retail, FMCG, automotive, and travel sectors.