Eyeview

Outcome-based Video Marketing Platform

Business Software
Acquired (Inactive) by Aki Technologies on Jan 2020 - closed due to acquisition

Company Overview

Snapshot

Founded in January 2007 by Oren Harnevo, Eyeview operated with 1–10 employees. The company raised a total of $76.85 million across 7 funding rounds from 8 investors. Eyeview was acquired by Aki Technologies in January 2020.

Business overview

Eyeview provides an outcome-based video marketing platform leveraging its VideoIQ technology. This technology integrates consumer, brand, and retail data into a decision-making engine to programmatically deliver personalized videos. The platform offers access to viewable and fraud-free inventory across various channels, including television, desktop, tablet, and mobile. Eyeview serves the advertising and marketing industries, focusing on enabling businesses to achieve online and offline sales, drive website visits and foot traffic, and enhance branding through personalized video content. The company operates within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

In January 2020, Eyeview was acquired by Aki Technologies, marking a significant exit for the company. This acquisition indicates a consolidation within the ad tech personalization space, with Aki Technologies integrating Eyeview's ad personalization technology to enhance its offerings. The event signals the strategic value of Eyeview's VideoIQ technology and its potential to drive further innovation in personalized video advertising.

Company Intelligence Q&A

What was a significant exit event for Eyeview?
Eyeview was acquired by Aki Technologies in January 2020, leading to its inactive status.
Who founded Eyeview?
Eyeview was founded by Oren Harnevo in January 2007.
What was the total capital raised by Eyeview?
Eyeview raised a total of $76.85 million across 7 funding rounds.
What was a key leadership change at Eyeview?
In September 2019, Eyeview appointed Rob Deichert as its new CEO.
What strategic move did Eyeview make in 2017?
In May 2017, Eyeview expanded into Europe to further its growth in outcome-based video marketing.

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