Company Overview
Snapshot
Founded in September 2013 by Shahar Goldman, Ron Barel, and Alon Nagar, EasyCount operates with 1–10 employees. The company was acquired by Max, a significant event that integrated its offerings into a larger financial services group.
Business overview
EasyCount offers online invoicing software designed to provide small and midsize businesses with a technological solution for managing business income and accounting documents. The company issues online invoices, proposals, and accounting-related documents such as purchase orders, work orders, and delivery receipts. These documents are digitally signed and emailed directly to customers, with the system providing saving and backup functionalities. EasyCount operates within the Fintech & Insurtech sector, focusing on financial operations software for enterprises and SMBs.
Strategic signal
In June 2021, EasyCount was acquired by Max (Leumi Card), a strategic move that integrated EasyCount, alongside. This acquisition signals Max's continued expansion in the payments sector and positions EasyCount's technology within a broader financial services ecosystem, indicating a consolidation trend in the fintech market.
Company Intelligence Q&A
- What is EasyCount's primary business?
- EasyCount provides online invoicing software to help small and midsize businesses manage their income and accounting documents, including issuing invoices, proposals, and various accounting-related documents.
- When was EasyCount founded?
- EasyCount was founded in September 2013.
- Who are the founders of EasyCount?
- The co-founders of EasyCount are Shahar Goldman, Ron Barel, and Alon Nagar.
- What was a significant corporate development for EasyCount?
- EasyCount was acquired by Max (Leumi Card) in June 2021. Following this acquisition, EasyCount became part of the HYP group, which includes other FinTech companies like Credit Guard and Caspit.
- Which market does EasyCount primarily serve?
- EasyCount primarily serves the Israeli market, providing its online invoicing and accounting solutions to small and midsize businesses.