Feature.fm

Marketing and Advertising Tools for the Music Industry

Media & Entertainment Technologies
Private

Company Overview

Snapshot

Founded in August 2013 by Lior Aharoni, Zohar Aharoni, and Lior Shapsa, Feature.fm operates with 11–50 employees. The company secured pre-seed funding in August 2013 from Star Farm Ventures, followed by seed funding in August 2015 from Adam Neumann. In October 2023, Feature.fm launched a pre-save feature specifically for YouTube Music, enhancing its platform's capabilities for artists.

Business overview

Feature.fm provides a platform for music promotion, enabling artists to upload and share their music to gain wider exposure. Its core technology allows users to target specific audiences based on listening preferences, location, gender, and age, while also offering real-time analytics. The company serves emerging and established artists, facilitating song plays to millions of listeners through its partner network. Feature.fm operates within the Media & Entertainment Technologies sector, focusing on digital content production and engagement, particularly in the music industry.

Strategic signal

In October 2023, Feature.fm launched a pre-save feature for YouTube Music, allowing artists to promote their upcoming releases more effectively on one of the largest music streaming platforms. This development signals Feature.fm's continued focus on integrating with key industry players and providing artists with advanced tools to maximize their reach and engagement, which is crucial for growth in the competitive music marketing landscape.

Company Intelligence Q&A

When was Feature.fm founded?
Feature.fm was founded in August 2013.
Who are the founders of Feature.fm?
The co-founders of Feature.fm are Lior Aharoni, Zohar Aharoni, and Lior Shapsa.
What significant product launch did Feature.fm make in October 2023?
In October 2023, Feature.fm launched a pre-save feature for YouTube Music, allowing artists to promote their upcoming releases on the platform.
What is Feature.fm's primary business model?
Feature.fm operates with both B2C and B2B business models, serving individual artists and businesses in the music industry.
What was a key partnership announced by Feature.fm in October 2016?
In October 2016, Deezer partnered with Feature.fm to introduce a sponsored airplay concept, allowing artists to pay for sponsored plays on the streaming service.

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