Feature Forward

Company Overview

Snapshot

Founded in June 2008 by Ofer Zinger, Feature Forward operates with 1–10 employees. The company provides a programmatic advertising video platform and in October 2017, it released its header bidding solution for publishers.

Business overview

Feature Forward delivers a programmatic advertising video platform designed for safe and efficient video solutions. Its core technology combines premium inventory with real-time analytics, enabling users to manage diverse campaigns across all digital devices from a single platform. The company's automated analysis methods facilitate precise ad placement, targeting defined audiences through demographic, psychographic, and behavioral parameters. Feature Forward serves the advertising and publishing industries, operating within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

In October 2017, Feature Forward launched its header bidding solution for publishers, a move that signals the company's strategic focus on enhancing publisher monetization and efficiency within the programmatic advertising ecosystem. This development suggests a commitment to providing advanced tools that optimize ad inventory and improve revenue streams for its media partners.

Company Intelligence Q&A

What is Feature Forward's primary offering?

Feature Forward provides a programmatic advertising video platform that integrates premium inventory with real-time analytics, allowing users to run various campaigns across digital devices from a unified platform.

When did Feature Forward launch its header bidding solution?

In October 2017, Feature Forward released its header bidding solution specifically designed for publishers.

What is FeFoX?

FeFoX is a new exchange launched by Feature Forward in January 2017, expanding its programmatic technology offerings.

What markets does Feature Forward serve?

Feature Forward primarily serves the United States and Israel, reaching targeted customers globally and locally.

Who is a co-founder of Feature Forward?

Ofer Zinger is a co-founder and Chairman of Feature Forward, which was founded in June 2008.