Feelter

Company Overview

Snapshot

Founded in January 2014 by Smadar Landau, Feelter operates with 11–50 employees. The company has raised $4.1 million across two funding rounds from three investors. In November 2016, Feelter secured funding from investor Will Graylin.

Business overview

Feelter provides a plug-in for the eCommerce market designed to integrate social media content directly into user sites. Its core technology collects, centralizes, and analyzes social network data, including phrases, mentions, photos, videos, reviews, and recommendations, to enhance the customer decision cycle. The company serves the online retail and eCommerce industries, operating within the Business Software sector, with a focus on Sales & Marketing Solutions and Advertising Platforms, leveraging Artificial Intelligence and Natural Language Processing.

Strategic signal

Feelter ceased operations in June 2026, indicating a significant strategic shift or market challenge that led to the discontinuation of its business activities. This event signals to investors and innovation teams a complete cessation of the company's prior trajectory and a need to re-evaluate its market position and viability.

Company Intelligence Q&A

What is Feelter's primary business activity?

Feelter develops a plug-in for the eCommerce market that integrates social media content into websites to improve conversion rates by providing relevant, user-generated images and videos.

When was Feelter founded?

Feelter was founded in January 2014 by Smadar Landau.

What was Feelter's operational status as of June 2026?

As of June 2026, Feelter ceased to operate and is considered non-active.

What technology does Feelter leverage?

Feelter leverages Artificial Intelligence, specifically Natural Language Processing, to collect, centralize, and analyze social network data for its eCommerce solutions.