Feelter

Company Overview

Snapshot

Founded in January 2014 by Smadar Landau, Feelter operates with 11–50 employees. The company has raised $4.1 million across two funding rounds from three investors. In November 2016, Feelter secured funding from investor Will Graylin.

Business overview

Feelter provides a plug-in for the eCommerce market designed to integrate social media content directly into user sites. Its core technology collects, centralizes, and analyzes user-generated content, including images, videos, reviews, and recommendations from social networks. This aims to shorten the customer decision cycle and increase conversion rates for online retailers by providing relevant social proof. Feelter operates within the Business Software sector, specifically targeting the Sales & Marketing Solutions and Advertising Platforms categories, with applications in Artificial Intelligence, Natural Language Processing, and Computer Vision.

Strategic signal

Feelter ceased operations in June 2026, indicating a significant strategic shift for the company. This event signals to investors and innovation teams that the company's business model or market fit may have faced insurmountable challenges, leading to its discontinuation.

Company Intelligence Q&A

What is Feelter's primary business activity?

Feelter provides a plug-in for the eCommerce market that directs social media content to user sites to increase conversion rates. It collects and analyzes user-generated content from social networks to help customers make purchasing decisions.

When was Feelter founded and by whom?

Feelter was founded in January 2014 by Smadar Landau.

What is the total capital raised by Feelter?

Feelter has raised a total of $4.1 million across two funding rounds.

What is the current operational status of Feelter?

Feelter ceased to operate in June 2026.