FitFully

Company Overview

Snapshot

Founded in January 2013 by Batia Mach Shepherd and Roy Tertman, FitFully operated with 1–10 employees. The company raised a total of $810,000 across four funding rounds from five investors. In June 2015, FitFully received funding from EuropeanPioneers.

Business overview

FitFully developed a platform that offers a virtual fitting solution for online footwear shopping. Utilizing algorithms and machine learning, its technology creates a virtual fit based on individual foot features, which is then compared with the shoe a customer is interested in buying. The company operates in the Business Software sector, focusing on enhancing the online retail experience for consumers.

Strategic signal

In December 2016, FitFully unveiled a cloud-based virtual fitting service for online shoe sales, as reported by IPWatchdog.com. This development highlighted the company's focus on leveraging technology to address a significant pain point in e-commerce, signaling its commitment to innovation in the retail technology space.

Company Intelligence Q&A

What is FitFully's primary offering?

FitFully provides a platform that enables virtual foot measurements via a smartphone app, facilitating a highly customized online footwear shopping experience.

When did FitFully cease operations?

FitFully ceased to operate in October 2019.

What technology does FitFully utilize for its virtual fitting service?

FitFully's technology uses algorithms and machine learning to create a virtual fit based on individual foot features, comparing it with the shoe a person intends to buy.

When was FitFully founded and by whom?

FitFully was founded in January 2013 by Batia Mach Shepherd and Roy Tertman.