FitFully

Company Overview

Snapshot

Founded in January 2013 by Batia Mach Shepherd and Roy Tertman, FitFully operated with 1–10 employees. The company secured $810K in total capital across 4 funding rounds from 5 investors. In November 2013, FitFully received a grant from the Office of the Chief Scientist.

Business overview

FitFully developed a platform that uses algorithms and machine learning to provide virtual foot measurements via a smartphone app, enhancing the online footwear shopping experience. This technology creates a virtual fit based on individual foot features, which is then compared with shoes the customer is interested in buying. The company operated within the Business Software sector, focusing on e-commerce and retail platforms, leveraging artificial intelligence, machine learning, and computer vision to serve both B2B2C and B2C markets.

Company Intelligence Q&A

What is FitFully's core technology?

FitFully's core technology utilizes algorithms and machine learning to create a virtual fit based on individual foot features, enabling a highly customized online footwear shopping experience.

When was FitFully founded and by whom?

FitFully was founded in January 2013 by Batia Mach Shepherd and Roy Tertman.

What was FitFully's operational status?

FitFully ceased to operate in October 2019.

What was a key early funding event for FitFully?

In November 2013, FitFully secured a grant from the Office of the Chief Scientist.

What was the total capital raised by FitFully?

FitFully raised a total of $810K across 4 funding rounds.