Fitracks

Company Overview

Snapshot

Founded in August 2000, Fitracks operated with 1–10 employees. The company was acquired by Aetrex in June 2008.

Business overview

Fitracks developed technology solutions tailored for the footwear and footcare industries. The company's core offerings included two types of foot pressure analysis systems: a professional version for orthopedists, podiatrists, chiropractors, and physical therapists, and a commercial version for retailers such as healthcare shops, sport and camping shops, comfort shoe shops, and pharmacies. Fitracks operated within the Business Software, Health Tech & Life Sciences, and Retail Platforms sectors, serving both B2B and B2C markets.

Company Intelligence Q&A

What was a significant corporate event for Fitracks?

Fitracks was acquired by Aetrex in June 2008. This acquisition aimed to integrate Fitracks' foot scanning hardware devices and technology team into Aetrex, accelerating the development of footwear industry technology.

When was Fitracks founded?

Fitracks was founded in August 2000.

What is Fitracks' primary business?

Fitracks specialized in providing software and hardware solutions for the shoe industry, particularly foot pressure analysis systems for both medical professionals and retailers.

What types of customers did Fitracks serve?

Fitracks served orthopedists, podiatrists, chiropractors, physical therapists, and retailers including healthcare shops, sport and camping shops, comfort shoe shops, and pharmacies.

What technology did Fitracks utilize in its products?

Fitracks utilized 3D foot measurement technology to create virtual maps of the foot, which helped in matching suitable shoes and improving inventory management for retailers.