fitto

Company Overview

Snapshot

Founded in September 2016 by Ari Friedrich and Yaniv Lavi, fitto operated with 1–10 employees. The company raised $1.7M across three funding rounds from four investors. In January 2025, fitto ceased operations.

Business overview

fitto offers an IoT and SaaS analytics solution tailored for the supplement and healthcare industries. The company's core technology involves a patented kit with scoop-size pods and an app-connected bottle, designed to automate and monitor the supplement use cycle from product selection to consumption and reordering. This platform provides supplement brands with data-driven sales growth, enhanced market visibility, and increased user engagement. fitto serves markets including consumers, healthcare providers, and pharmaceutical companies, operating within the Digital Health and Medical Technologies sector, specifically focusing on Digital Healthcare and Digital Therapeutics.

Company Intelligence Q&A

What is the current operational status of fitto?

fitto ceased to operate in January 2025.

When did fitto launch its nutrition pods and custom bottle?

In May 2018, fitto, an Israeli data intelligence firm, announced its plan to launch its first nutrition pods and custom bottle in partnership with two major supplement players. The smart bottle was designed to track and provide instructions to consumers, aiming to improve the user experience and generate data for manufacturers.

Which accelerator program did fitto graduate from in September 2019?

In September 2019, fitto graduated from the Fusion VC accelerator program.

When did fitto graduate from the AWS Builder Space program?

fitto graduated from the AWS Builder Space corporate accelerator program in January 2019.

Which investor participated in fitto's September 2020 funding round?

In September 2020, fitto received $400K in funding from Citrine Capital, according to a source added by Ari Friedrich and Summus.vc's portfolio.