Fixel

Company Overview

Snapshot

Founded in July 2017 by Etgar Shpivak, Hadar Shpivak, and Elad Levy, Fixel operated with 1–10 employees. The company was acquired by Logiq in November 2020, leading to its inactivation.

Business overview

Fixel developed an automated segmentation tool designed to rank website audiences based on their engagement levels. The platform utilized machine-learning algorithms to analyze visitor interactions, identifying and highlighting the most valuable users. Fixel aimed to assist advertisers in understanding user journeys more effectively and optimizing their marketing strategies, operating within the Business Software sector, specifically in Advertising Platforms and Marketing & Sales for enterprise and professional services.

Strategic signal

In November 2020, Fixel was acquired by Logiq, a move that integrated Fixel's AI-powered digital marketing technology into Logiq's offerings. This acquisition signaled a strategic consolidation in the MarTech landscape, with Logiq aiming to enhance its capabilities in audience segmentation and digital marketing, while Fixel ceased independent operations.

Company Intelligence Q&A

What was Fixel's primary focus?

Fixel focused on providing an automated segmentation tool that ranked website audiences by engagement level, using machine learning to identify high-value users for advertisers.

When was Fixel founded and by whom?

Fixel was founded in July 2017 by Etgar Shpivak, Hadar Shpivak, and Elad Levy.

What was the outcome for Fixel?

Fixel was acquired by Logiq in November 2020 and subsequently ceased to operate as an independent entity.

Which investors participated in Fixel's funding round?

In January 2018, Fixel received funding from investors including Aviram Jenik.

Did Fixel participate in any accelerator programs?

In July 2018, Fixel joined Techstars Atlanta, an accelerator program for startups.