Fixel

Company Overview

Snapshot

Founded in July 2017 by Etgar Shpivak, Hadar Shpivak, and Elad Levy, Fixel operated with 1-10 employees. The company was acquired by Logiq in November 2020, marking a significant exit for the AI-powered digital marketing technology firm.

Business overview

Fixel developed a fully automated segmentation tool that ranks a website's audience based on engagement levels. The platform utilized machine-learning algorithms to analyze visitor interactions, identifying high-value users for advertisers. This technology aimed to enhance advertisers' understanding of user journeys and optimize marketing efforts, serving the digital marketing and e-commerce sectors within the Business Software industry.

Strategic signal

In November 2020, Logiq completed its acquisition of Fixel, integrating Fixel's AI-powered digital marketing technology to enhance Logiq's consumer intent engine. This acquisition was strategically important as it allowed Logiq to offer simplified marketing solutions and critical privacy features, addressing the evolving landscape of online marketing and limitations on third-party data collection. For investors, this signaled Fixel's successful exit and the validation of its first-party data and AI-driven analytics approach in a market increasingly focused on privacy and effective targeting.

Company Intelligence Q&A

What was the most significant corporate event for Fixel?

Fixel was acquired by Logiq in November 2020. This acquisition integrated Fixel's AI-powered digital marketing technology into Logiq's offerings, aiming to enhance their consumer intent engine and provide advanced marketing solutions.

When did Fixel receive its first disclosed funding?

Fixel received its first disclosed funding in January 2018. This Seed round included investments from Aviram Jenik.

Which accelerator programs did Fixel participate in?

Fixel graduated from the Techstars Accelerator in July 2018, participating in the Atlanta 2018 batch. The company also graduated from the Plug and Play accelerator's Media & Advertising batch in April 2020.

What was Fixel's strategic focus regarding its US presence?

In December 2018, Fixel, an Israeli startup, planned to raise a seed round in early 2019 to establish its headquarters in Atlanta, following its participation in Techstars Atlanta. This move aimed to expand its presence in the US market.

What was the core technology behind Fixel's platform?

Fixel's platform leveraged AI-driven algorithms and machine learning to analyze user interactions on websites. This technology enabled the automated segmentation of audiences based on engagement levels, helping advertisers identify and target high-value customers.