flok

Company Overview

Snapshot

Founded in October 2007 by Ido Gaver and Eran Kirshenboim, flok operated with 1-10 employees. The company raised $18.88M across 3 funding rounds from 3 investors. A significant milestone was its acquisition by Wix in January 2017.

Business overview

flok developed a customer loyalty application utilizing patented technology to connect merchants and customers. The company's core product offered an online dashboard and mobile app designed to help small businesses attract and retain customers through automated messaging, digital punch cards, and direct rewards. flok primarily served the small and medium-sized business (SMB) market, operating within the Business Software sector, specifically focusing on Sales & Marketing Solutions and e-Commerce Tools.

Strategic signal

In January 2017, flok was acquired by Wix.com, a move that allowed Wix to integrate enhanced CRM technology into its offerings. This acquisition signaled a strategic expansion for Wix into customer relationship management tools, leveraging flok's expertise in customer loyalty and engagement to provide more comprehensive solutions for its business users.

Company Intelligence Q&A

What was a key strategic development for flok?

In January 2017, flok was acquired by Wix.com. This acquisition aimed to enhance Wix's CRM technology offerings for businesses.

When did flok raise its A Round of funding?

flok raised an A Round in May 2013 with investments from General Catalyst and Founder Collective.

Which investors participated in flok's Seed round?

In January 2012, flok secured Seed funding from investors including Gemini and General Catalyst.

What was the total capital raised by flok?

flok raised a total of $18.88M across its funding rounds.

What technology did flok utilize for customer loyalty?

flok connected merchants and customers using a patented technology designed to promote customer loyalty, enabling features like automated messaging and digital punch cards.