flok

Company Overview

Snapshot

Founded in October 2007 by Ido Gaver and Eran Kirshenboim, flok operated with 1-10 employees. The company raised $18.88 million across 3 funding rounds from 3 investors, including General Catalyst. In January 2017, flok was acquired by Wix.

Business overview

flok developed a customer loyalty platform utilizing patented technology to connect merchants and customers. The company offered an online dashboard and mobile app designed for small businesses to attract and retain customers through automated messaging, digital punch cards, and direct rewards. Operating within the Business Software sector, flok focused on customer loyalty, engagement, and marketing automation for small and medium-sized businesses.

Strategic signal

In January 2017, Wix.com acquired flok to enhance its CRM technology offerings for businesses. This acquisition signaled Wix's strategic intent to expand its portfolio of business technology solutions, providing small and medium businesses with advanced tools for customer engagement and rewards, thereby strengthening its commerce offerings.

Company Intelligence Q&A

What was the most significant corporate event for flok?

In January 2017, flok was acquired by Wix.com. This acquisition was aimed at integrating flok's customer loyalty and engagement platform into Wix's ecosystem to provide enhanced CRM technology for businesses.

Which investors participated in flok's funding rounds?

flok secured funding from investors including General Catalyst and Gemini across its various rounds.

What is flok's core product offering?

flok's core product was a customer loyalty app and web platform that enabled small businesses to create customized app experiences, automate messaging, offer digital punch cards, and provide direct customer rewards using patented technology.

When did flok introduce chatbot capabilities?

In July 2016, flok announced that its app and web platform would allow small business owners to create their own chatbots, leveraging AI to automate customer chat, send push notifications, and share perks with loyal customers.

What was the total capital raised by flok?

flok raised a total of $18.88 million across 3 funding rounds.