Floodlight

Company Overview

Snapshot

Founded in August 2021 by Noam Bernstein and Oded Blayer, Floodlight operated with 11–50 employees. The company raised $6.4 million across one funding round from 4 investors. In April 2023, Floodlight secured seed funding from Aleph and 83North.

Business overview

Floodlight developed a smart business account designed for e-commerce platforms, aiming to simplify financial management for SMEs and entrepreneurs. The company's core technology connects various financial platforms into a single dashboard, providing dedicated financial insights, cash flow trend reports, and actionable intelligence. Floodlight operated within the Fintech & Insurtech sector, specifically focusing on Personal Finance Management, and served target markets including e-commerce platforms and SMBs/SMEs within Commerce & Retail and Enterprise & Professional Services.

Strategic signal

Floodlight ceased operations in August 2024, indicating a significant shift in its business trajectory. This event signals to investors and innovation teams the challenges faced by the company in sustaining its financial platform for SMEs and entrepreneurs, despite earlier funding success.

Company Intelligence Q&A

What is Floodlight's current operational status?

Floodlight is currently non-active and ceased to operate in August 2024.

When was Floodlight founded and by whom?

Floodlight was founded in August 2021 by Noam Bernstein and Oded Blayer.

How much capital has Floodlight raised?

Floodlight has raised a total of $6.4 million across one funding round.

Which investors participated in Floodlight's seed funding round?

In April 2023, Floodlight secured seed funding from Aleph and 83North. The round raised $6.4 million.

What is Floodlight's primary focus?

Floodlight focused on providing a smart business account for e-commerce platforms to help SMEs and entrepreneurs simplify and manage their finances through a unified dashboard.