Flycatcher Toys

Company Overview

Snapshot

Founded in April 2013 by Shay Chen and Shachar Limor, Flycatcher Toys operates with 11–50 employees. The company focuses on developing connected toys that merge physical and digital play experiences. In August 2022, its smART sketcher® GO! portable projector was nominated for a TOTY award, highlighting its innovative product development in the children's toy market.

Business overview

Flycatcher Toys invents and develops connected toys that combine real-life and digital play, serving the children's market within the Media & Entertainment Technologies and Education & Knowledge Technologies sectors. Its core products include the smART sketcher projector, which allows children to sketch, draw, and write using an app-based system, and the smART Pixelator, which enables pixel art creation with beads, pegs, or sequins. The company's offerings balance physical and digital activities, encouraging interaction between children and adults, and are designed for consumers, particularly children, parents, and educational segments from pre-kindergarten through higher education.

Strategic signal

In August 2022, Flycatcher Toys' smART sketcher® GO! portable projector received a nomination for a TOTY award. This recognition underscores the company's continued innovation in the edutainment and connected toy space, signaling its ability to develop products that resonate with both children and industry experts, and validating its approach to blending technology with creative play.

Company Intelligence Q&A

What is Flycatcher Toys' primary focus?

Flycatcher Toys invents and develops connected toys that combine real-life and digital play, aiming to bridge the gap between physical and digital activities for children.

When was Flycatcher Toys founded and by whom?

Flycatcher Toys was founded in April 2013 by Shay Chen and Shachar Limor.

What is the smART sketcher projector?

The smART sketcher projector is an app-based toy from Flycatcher Toys that allows children to sketch, draw, and write by downloading photos from mobile devices or using preloaded activity packs.

What is the smART Pixelator product?

Flycatcher Toys' smART Pixelator enables children to create 2D and 3D pixel art projects using their smart device, Bluetooth connectivity, and easy-to-follow lights with smART Pixel Beads, Pixel Pegs, or Pixel Sequins.

Has Flycatcher Toys received any notable industry recognition for its products?

In August 2022, Flycatcher Toys' smART sketcher® GO! portable projector was nominated for a TOTY award, recognizing its innovation in the children's toy market.