Fondue
Cashback Management Platform for eCommerce Websites
Company Overview
Snapshot
Founded in May 2021 by Oren Charnoff, Abraham Lucey, and William Herlands, Fondue operates with 11–50 employees. The company raised $10.5M across one funding round from 9 investors, with Hanaco Ventures and Quiet Capital identified as lead investors. Fondue was acquired by Postscript in July 2023.
Business overview
Fondue develops CashBack, an eCommerce platform designed to enhance profitable growth for brands. This platform replaces traditional discount codes with a seamlessly embedded cashback system, allowing shoppers to select their preferred incentives. CashBack aims to boost conversions, profit margins, customer engagement, and cash flow for brands. Fondue serves over 100 merchants, including emerging brands, publicly traded companies, dropshippers, digitally native vertical brands, and marketplaces, operating within the Business Software sector, specifically focusing on Sales & Marketing Solutions and e-Commerce Tools.
Strategic signal
The acquisition of Fondue by Postscript in July 2023 signals a strategic consolidation within the e-commerce enablement space. This move suggests that innovative cashback and incentive management solutions are becoming critical components for platforms aiming to offer comprehensive tools for online merchants, validating Fondue's technology and market approach.
Log in to access full profile ›Company Intelligence Q&A
- What is Fondue's primary offering?
- Fondue offers CashBack, an eCommerce platform that provides a cashback management system for brands, replacing traditional discount codes to drive profitable growth and increase conversions, profit, engagement, and cash flow.
- When was Fondue acquired?
- Fondue was acquired by Postscript in July 2023.
- Who are the founders of Fondue?
- Fondue was founded by Oren Charnoff, Abraham Lucey, and William Herlands.
- How much capital did Fondue raise prior to its acquisition?
- Fondue raised $10.5M in seed funding in September 2022, with lead investments from Hanaco Ventures and Quiet Capital.
- What types of merchants does Fondue work with?
- Fondue works with over 100 merchants, including emerging and publicly traded brands, dropshippers, digitally native vertical brands, and marketplaces.