Fondue

Company Overview

Snapshot

Founded in May 2021 by Oren Charnoff, Abraham Lucey, and William Herlands, Fondue operates with 11–50 employees. The company raised $10.5M across one funding round from 9 investors, with Hanaco Ventures and Quiet Capital leading the round. Fondue was acquired by Postscript in July 2023.

Business overview

Fondue develops CashBack, an eCommerce platform designed to help brands achieve profitable growth by replacing traditional discount codes. The platform allows shoppers to choose their preferred incentive, aiming to increase conversions, profit, engagement, and cash flow for brands. Fondue serves a diverse range of merchants, including emerging and publicly traded brands, dropshippers, digitally native vertical brands, and marketplaces, operating within the Business Software sector, specifically focusing on e-Commerce Tools and Sales & Marketing Solutions.

Strategic signal

Fondue's acquisition by Postscript in July 2023 signals a strategic consolidation within the e-commerce enablement space. This move indicates a market trend towards integrating cashback and incentive management solutions directly into broader marketing and customer engagement platforms, offering a more comprehensive suite of tools for brands to optimize their online sales strategies.

Company Intelligence Q&A

When was Fondue founded?

Fondue was founded in May 2021.

Who are the founders of Fondue?

The founders of Fondue are Oren Charnoff, Abraham Lucey, and William Herlands.

What was Fondue's last funding round?

In September 2022, Fondue raised $10.5M in a Seed funding round. Hanaco Ventures and Quiet Capital led this round.

What is Fondue's primary business?

Fondue develops CashBack, an eCommerce platform that helps brands drive profitable growth by replacing discount codes with flexible shopper incentives.

When was Fondue acquired?

Fondue was acquired by Postscript in July 2023.