Fornova

Company Overview

Snapshot

Founded in February 2008 by Dmitry Babitsky, Michael Rubanovich, and Dori Stein, Fornova operates with 51–200 employees. The company has raised $25 million across three funding rounds from five investors. In March 2019, Fornova acquired HotelsBI, a hospitality intelligence platform.

Business overview

Fornova provides business intelligence solutions for the travel and hospitality sectors, helping companies optimize revenue and distribution while reducing costs. Its core technology leverages patented VisualScan technology to monitor over 100,000 travel/hospitality websites and conduct 1.25 billion price comparisons monthly. The company serves hotels, online travel agencies (OTAs), car rental companies, and aggregators, enabling them to convert data into profit through real intelligence. Additionally, Fornova's retail business, Goldenfeeds, acts as a data aggregator and feed provider, generating and distributing high-quality product data for online retailers to enhance revenue.

Strategic signal

In June 2020, Fornova launched a new competitive intelligence solution designed to assist hotels during the post-COVID-19 recovery period. This initiative signals the company's agility in responding to market shifts and its commitment to providing timely, relevant tools that support its clients through economic challenges, reinforcing its value proposition in a dynamic industry.

Company Intelligence Q&A

When was Fornova founded?

Fornova was founded in February 2008.

What significant acquisition did Fornova make?

In March 2019, Fornova acquired HotelsBI, a hospitality intelligence platform, to expand its offerings in the hospitality sector.

What was a key product launch by Fornova in response to market changes?

In June 2020, Fornova launched a competitive intelligence solution to help hotels navigate the post-COVID-19 recovery phase.

Which company partnered with Fornova to enhance smart distribution for hotels?

In October 2017, Fornova partnered with eRevMax to create a unified platform for smart distribution, benefiting hotels globally.

Which hotel chain selected Fornova to improve customer confidence and direct bookings?

In October 2018, The Leela selected Fornova to enhance customer confidence and boost direct bookings.