Forter

Company Overview

Snapshot

Founded in February 2013 by Michael Reitblat and Liron Damri, Forter operates with over 700 employees. The company has successfully raised $525M across 7 funding rounds from 19 investors. In January 2023, Forter acquired Immue to enhance its bot detection capabilities.

Business overview

Forter has developed a fully automated fraud-prevention platform that streamlines the verification process for customers. Its core technology utilizes a triple-layered system that observes models and anomalies in online user behavior, learning from each transaction to accurately distinguish between authentic and fraudulent activities, providing immediate approve/decline decisions. The company serves markets in the United States, Central America, South America, and Mexico, operating within the Cyber Security, Fintech & Insurtech, and Identity Security sectors.

Strategic signal

In February 2024, Forter achieved AWS Advanced Technology Partner status, a significant validation of its fraud prevention technology. This partnership signals strong market integration and an expanded reach for its digital commerce fraud prevention solutions, indicating a strategic move to leverage cloud infrastructure for broader impact and reliability.

Company Intelligence Q&A

What is Forter's primary focus?

Forter specializes in providing a fully automated fraud-prevention platform that uses advanced identity intelligence to distinguish between authentic and fraudulent online user behavior, offering immediate transaction decisions.

When did Forter acquire Immue?

In January 2023, Forter acquired Immue to strengthen its bot detection capabilities in response to increasing attacks.

What significant partnership did Forter announce in March 2023?

In March 2023, Forter announced a new partnership to bring its fraud prevention solution to Wix merchants, expanding its reach within the e-commerce platform ecosystem.

What was a key product launch by Forter in October 2022?

In October 2022, Forter launched Smart Claims, a new solution designed to combat chargeback fraud and improve win rates for businesses.

What is Forter's status with AWS?

In February 2024, Forter achieved AWS Advanced Technology Partner status, enhancing its capabilities in digital commerce fraud prevention through cloud integration.